Welcome to
Destination 2030
Intro statement to clearly and simply define Destination 2030 and the SSA ecosystem.
Tap each of the buttons below to explore each unique — but equally important — layer of our journey together toward Destination 2030!
OUR VALUES OUR WHY OUR PILLARS
OUR DNA RESOURCES
OUR VALUES
As the foundation of everything, our core values represent our shared beliefs and philosophy as a family. Tap the values below to dive deeper into each.
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OUR WHY
The why behind everything we do has never changed; we create special moments of hospitality. 452 is not simply the Denver street number of the McNicholas Family home, it was also where SSA began and the origin of our life-long roots in hospitality. Learn how 452 represents everything we stand for, today more than ever!
OUR PILLARS
Along with our core values and why, we are guided together on our journey toward Destination 2030 by three core pillars. Hover over each pillar below to learn how they relate not only to what we do everyday, but also how we do it.
Innovation in Action
Innovation in Action
Operational Intelligence
Operational Intelligence
Strength in Relationships
Strength in Relationships
The SSA DNA
Together, our shared values, why and pillars spring to life as our unique SSA DNA that defines who we are and sets us apart to guide our industry forward.
We are passionate innovators and nimble operators.
We are relentless dreamers and occasional troublemakers.
We laugh. We hug. We celebrate our wins.
We are endlessly curious and learn from our mistakes.
We are unapologetically family.
This is SSA.