SPARKING AN INTELLIGENT
APPROACH TO RETAIL
WE THINK, OPERATE AND SUCCeED LOCALLY
SSA uses retail operations to connect with visitors in meaningful ways, complement our culinary programs, advancing our partners’ mission of conservation and sustainability, and — most importantly — generate additional revenue for our partners.
Our multi-faceted approach to retail includes:
RESPONSIBLY SOURCED PRODUCTS
SSA’s approach to sourcing products for our gift shops requires us to consider multiple aspects:
- Local – Sourcing local products that speak directly to our partners’ local market and the exhibits within each attraction gives the store a feeling of community and continuity with its surroundings; it becomes an extension of the attraction’s story and mission.
- Sustainability – Whether it is leading our partners to go plastic-free in our gift shops or promoting eco-friendly collections throughout our operations, we are always looking for ways to become a more sustainable operation.
- Conservation Marketplace – Developing holistic conservation programs that enhance livelihoods within local communities and that support our clients conservation initiatives.
How a store looks, how it feels, and how it flows all play an important role in the guests’ perception of the overall attraction experience. We create stores for everyone — welcoming to children and adults alike. We want a store to be about more than the product. We want it to be about a series of experiences that make it more than a store.