50 years of SSA: legacy & longevity.
SSA was born from a spark in 1971 and 50 years later, we’re not slowing down.
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SSA was born from a spark in 1971 and 50 years later, we’re not slowing down.
Our strategic plan and framework for driving growth and partner success is called thrive(3).
With three pillars focused on sustainability, digital innovation, and diversity, thrive(3) is our roadmap to change the industry for the better.
50 Years of SSA
We’re celebrating 50 years of supporting zoos, museums, and other cultural attractions with unforgettable guest services, revenue generative support, and friendship. In 2020 Service Systems Associates became SSA Group, speaking to the collection of companies that allows us to bring innovation and what’s next in guest experience to our partners.
Big, Strategic Shifts
We formed the SSA Round Table — an executive team with deep roots in the various sub-industries of SSA, and a commitment to the family core of our organization.
It’s All in the Family
Following in his father Kevin’s footsteps, Sean McNicholas joins the ownership team at SSA. We are now serving over 25 million guests each year.
Service Systems Associates is Born
With co-founder Tim Brantley, Kevin McNicholas begins Service Systems Associates (SSA) which quickly grows to be the premier visitor services company in North America.
It all Started With a Handshake
Kevin McNicholas made the first agreement to provide press box catering, souvenirs, and programs for Denver’s Mile High Stadium, followed by partnerships with the National Western Complex that same year, and the Denver Zoo, in ‘74.