SSA Group Brand Refresh

As we enter into our 50th year in business, our company continues to focus on what matters most, supporting our partners and elevating the guest experience. While this has not changed and will not change, what has changed is our brand. Service Systems Associates, now SSA Group (or SSA), believes in innovation and continually evolving our company to better serve our partners, employees and the families we serve.  

Along with this brand refresh, completed in 2019, comes, a new name, logo, company story, tagline and refreshed visual identity. 


Our name, SSA Group, encompasses the collection of products and services we have always offered our partners plus expansion into next generation technology in: food and retail, admissions, behavioral analysis, consulting and sustainability. 


Logo Evolution

A modern evolution of the previous SSA logo, our new logo utilizes a fresh san serif font with a navy to plum gradient. The large “G” encompassing the logo represents the group of services SSA offers.

Our Story

Rooted in family and relationships, SSA Group activates the ticketing, culinary, and retail merchandise moments between the experiences at cultural attractions across the United States. Founded almost 50 years ago, SSA is headquartered in Denver, Colorado, partners with over 60 cultural attractions, and has served well over 20 million families annually. SSA Group is an industry leader in delivering an innovative suite of products and revenue driving services. Built by family, for families, our operational models are powered by expectational results and continuously reshaped to align with changing consumer expectations. Our motto is, “Your Mission. Together.”



SSA focuses on revenue driving services, allowing our partners to focus on what matters most, their mission.

Visual Identity

A modern and bold color palette paired with isolated images showcasing the people that make SSA who we are. Large bold brand words accompany these graphics to reinforce the identity of SSA. 

On Key

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