SPARKd: The Future of Cultural Attractions


Meet SPARKd, SSA’s all-in-one guest experience commerce hub that takes every crucial step in the guest journey and brings them under one convenient tap of a button. From easily placing mobile food orders and touchless retail shopping, to helpful interactive maps and state-of-the-art augmented reality, SPARKd has the guest experience completely covered.

At its core, the SPARKd Hub serves to complement and enhance the experience for guests of cultural attractions across the country. And, while there is certainly no shortage of applications available today that have these same intentions, SPARKd places itself in its own class entirely by utilizing today’s most current and nimble technology – known as a progressive web application. Put simply, this fancy terminology equates to getting the benefits and power of an application, with the convenience and simplicity of a website. For guests, this means avoiding lengthy and even frustrating downloads, registrations and updates.

Through six primary modules, SPARKd perfectly meets guests where they are in their journey to deliver what they truly want and need. Among these core modules:

MAP – Interactive maps with wayfinding, exhibits, food, retail, entertaining content and more!

EAT – Making it easier for guests for find the food they want, when they want it.

SHOP Safe and touchless retail shopping from anywhere.

RENT – Reserve the necessities for your journey and pick them up when it works for you.

PLAY – Exclusive videos, fun games, state-of-the-art augmented reality and more to enhance your visit.

Sparkd Screenshoot

SPARKd is currently being implemented at ten SSA partner cultural attractions around the nation, with dozens more in the works throughout 2022. As they say, “the proof is in the pudding;” a sentiment well-backed by SPARKd’s analytics engine:

  • More than 800k total users, 500k of which were onboarded over the last 12 months.
  • Half a million online store visitors shopping happily at more than 60 stores.
  • Over 100k map visitors finding their way.
  • 10k interactive souvenir cups scanned.
  • 68% higher average transaction on mobile ordering versus traditional point of sale

Not only does this mean the SPARKd Hub provides a far more smooth, convenient and meaningful experience for guests, it also means they spend more time engaged with your mission and brand, even from home. And happier more satisfied guests translates into higher per capita spending and increased revenue.

Learn more about how you, SSA and the SPARKd Hub can build the future of cultural attractions, together.

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