In the new year, keep an eye out for some of the movements that are shaping our industry. Retail The revival of physical stores is offering unique, immersive in-store experiences. SSA’s Community Tables and Marketplace concepts make the shopping experience a destination event With discretionary spending decreasing, companies are finding Read more…
Often, the most challenging aspect of implementing new software or technology is understanding and grasping all the benefits it can offer. Perhaps you’ve recently acquired a guest experience platform or are thinking about doing so for your cultural attraction and are struggling with how to use it to its fullest Read more…
This is the story of two companies with a shared goal of advancing the industry from the inside out. Because that’s how every great partnership should start, right? With the objective of making the future a better place using combined values, resources, and expertise. We’re excited to share how Attractions.io Read more…
Meet the New Faces of SSA Digital We’re builders. Innovators. People who get the job done by recognizing where to get started. In an effort to continue making digital a priority within our thrive(3) program, we’re building out an entire digital team to better support our long-term goals. We’ve brought Read more…
This past month we announced the official launch of thrive(3), our company-wide initiative under one culture, one team, and 100 percent alignment with our partners. In order to better deliver on our three pillars, focused on sustainability, digital innovation, and diversity, we’ve partnered with industry experts to help us strategically Read more…
SSA is excited to announce a brand-new initiative primarily focused on providing the best all-around experience for our guests across our 72 partnerships and preparing for the future of our ever-changing industry. We’ve set up the groundwork for years, focusing on bundling our services around food, retail, and admissions, while Read more…
INTRODUCING…THE FUTURE OF CULTURAL ATTRACTIONS Meet SPARKd, SSA’s all-in-one guest experience commerce hub that takes every crucial step in the guest journey and brings them under one convenient tap of a button. From easily placing mobile food orders and touchless retail shopping, to helpful interactive maps and state-of-the-art augmented reality, Read more…
As a guest, you have certain expectations of your host. Make you feel welcome. Serve refreshments. Keep you entertained. A quality guest experience is guided by a host who knows how to manage every aspect of that journey. Guest expectations extend beyond dinner parties, and into business spaces and cultural Read more…
All cultural attractions are in the business to help guests make memories that last a lifetime. That’s why we’re all here. A visit to a zoo, museum, or aquarium is a chance to escape routine and spend more unique, high-quality time with family. So, you might wonder, how can technology Read more…
Association of Zoos & Aquariums (AZA) and their Commercial Member Engagement Council, together, are paving the way for innovation and thought leadership. Read the below article (and linked here) to see how we worked to navigate the pandemic with our partners. AZA Connect: Innovation in a Pandemic Written by: Hillary Richard Read more…