The Association of Zoos and Aquarium’s Annual Conference in Baltimore was one for the books! From engaging sessions and reunions with partners and friends, to the Icebreaker and Zoo Day hosted by National Aquarium, Maryland Zoo and SSA, what a week! Before we get into what excited us the most, Read more…
Meet the New Faces of SSA Digital We’re builders. Innovators. People who get the job done by recognizing where to get started. In an effort to continue making digital a priority within our thrive(3) program, we’re building out an entire digital team to better support our long-term goals. We’ve brought Read more…
This past month we announced the official launch of thrive(3), our company-wide initiative under one culture, one team, and 100 percent alignment with our partners. In order to better deliver on our three pillars, focused on sustainability, digital innovation, and diversity, we’ve partnered with industry experts to help us strategically Read more…
SSA is excited to announce a brand-new initiative primarily focused on providing the best all-around experience for our guests across our 72 partnerships and preparing for the future of our ever-changing industry. We’ve set up the groundwork for years, focusing on bundling our services around food, retail, and admissions, while Read more…
INTRODUCING…THE FUTURE OF CULTURAL ATTRACTIONS Meet SPARKd, SSA’s all-in-one guest experience commerce hub that takes every crucial step in the guest journey and brings them under one convenient tap of a button. From easily placing mobile food orders and touchless retail shopping, to helpful interactive maps and state-of-the-art augmented reality, Read more…
The end of one year and the beginning of the next always has us considering what worked, what didn’t, and what’s coming next in our world. The effects of COVID-19, the increasing (and necessary!) urgency for which our society works toward being more sustainable, and the increasing ease of technology Read more…
As a guest, you have certain expectations of your host. Make you feel welcome. Serve refreshments. Keep you entertained. A quality guest experience is guided by a host who knows how to manage every aspect of that journey. Guest expectations extend beyond dinner parties, and into business spaces and cultural Read more…
All cultural attractions are in the business to help guests make memories that last a lifetime. That’s why we’re all here. A visit to a zoo, museum, or aquarium is a chance to escape routine and spend more unique, high-quality time with family. So, you might wonder, how can technology Read more…
Association of Zoos & Aquariums (AZA) and their Commercial Member Engagement Council, together, are paving the way for innovation and thought leadership. Read the below article (and linked here) to see how we worked to navigate the pandemic with our partners. AZA Connect: Innovation in a Pandemic Written by: Hillary Richard Read more…
SSA and Denver Zoo Offer Guests a New and Safer Way to Shop and Dine Due to the worldwide COVID-19 pandemic, consumer expectations have shifted and evolved. A recent survey conducted by Shekel, shows that 87% of shoppers prefer to shop in stores with touchless shopping options and more than Read more…